😊 Growth is Everything 😊
Ming Yin
Founder & CEO @ XITU.IO
Ming
稀土 xitu.io
掘金 gold.xitu.io
二流前端🐶
香港中文大学 / 信息工程
剑桥大学 / 计算机科学
@kalasoo
ming@xitu.io
Startup = Growth
Paul Graham
Users don't come to you
Go and get them!
Why
How
What
Why
Startup
- Make something lots of people want
- Reach and serve all those people
The foundation of growth
- Business Intent
- Product Goal
- Product Path
Monopoly of an Internet Business
==
Monopoly of a Large Dataset
Product Goal
Your product is the most efficient way to collect those data.
First Rlease
Goal
Product Path
==
The Path of Growth
How
4 Major Factors
- Retention
- Branding
- Channels
- Data
No Retention?
🙄️
Branding
Increase the efficiency of [convention]
Tell your target users
what you are and why you are important!
Channels
Where are your users?
Find your way to convert them to your users
Decrease the cost ==> Free
Data
If you can't measure it,
you can't improve it
Performance(Price, Activeness,💰)
AAARR － Pirate
Acquisition
Activation
Retention
Referral
Revenue
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
What
Tools
- Google Analytics
- App Annie
- SEM
- Mixpanel
- ...
Business Intent / Product Goal / Product Path
Thx
Ming