Bucketlist
iOS App Development
Daniel Contreras
How you would build the App?
- Agile incremental iterations
- Remote collaboration (Slack, GitHub, HubBoard)
- Native iOS
- Third party libraries to speed development time
- Existing infrastructure/MBaaS (Firebase)
- Offline storage, synchronization
- Apple Watch extension
Daniel Contreras
Any areas of improvement?
- User onboarding (interests, friends, goals)
- Motivate to achieve goals (notifications, challenges, gamification, location)
- Leverage interests, achieved goals and profile to ask to give advice to others (data mining)
- UI/UX (interests selection, calendar, categories menu)
- Add savings feature to achieve goal (partner with financial institution)
- Create group goals (attractive to partners such as travel agencies, massive events)
Daniel Contreras
How long would it take you to create?
- 2 - 3 months
- Screens
- Testing
- Analytics
- Apple Watch Extension
Daniel Contreras
Your testing process?
- Unit testing (behavior driven)
- UI testing (Xcode)
- Continuous integration (Travis CI)
- Beta testing (Apple TestFlight)
- A/B testing
Daniel Contreras
How do we test it with end users to make sure the beta is awesome?
- Distribute to up to 1,000 beta users with Apple TestFlight
- Learn from active and passive feedback (comments, Mixpanel analytics)
- Setup behavior funnels on analytics tool and learn about usage
- Review users actions, location, device and app versions
Daniel Contreras
How do we successfully launch this so it is a success ?
- Quality, iterations and testing
- ASO (keywords, SensorTower, AppAnnie)
- Marketing campaign, referrals, deep linking, guest post
- Localized App (or at least App Store listing)
- Push notifications campaigns
- Install app Twitter badge
- Redirect web traffic to mobile app
- Review from partners and influencing personalities
- Create incentives to share the app
Daniel Contreras
Additional comments
Competition
Daniel Contreras
Mixpanel Analytics
Event tracking
Behavior funnel
Daniel Contreras
Great team
Inspiring App
Top solutions
Daniel Contreras
Daniel Contreras
/contrerasdaniel
/dfcontr
External Resources
Daniel Contreras