Digipak Analysis
The Beatles "Abbey Road"
Front Cover Analysis
The front cover consists of one image which covers the whole front side of the Digipak. This photograph is of The Beatles crossing Abbey Road on a pelican crossing. The location of the picture relates to the band because Abbey Road was where they recorded many of their songs. The photograph is displayed only. This highlights the significance of The Beatles, and captivate their target audience, as they will be recognised by the location of the photo. . The camera shot of a long shot was used so that a full body shot could be taken of the band, conveying that there is no hierarchy within the group. In fact, half of their faces cannot be seen, supporting the idea of equality.
Equality was a significant theme during the sixties and seventies, so The Beatles wanted to portray their strong beliefs in this area through their album cover.
The Album Title
The name of the group (The Beatles) is not situated where you would expect it to be. Instead of on the front cover, it is on the spine of the Digipak on a white banner. The logo of Apple is also alongside it to promote the production who assisted in the creation of the Digipak. The reason for the location of the title is because The Beatles wanted to make sure that the main focus of the front cover was the image. Again, this was to convey that The Beatles are so recognisable that just by looking at the image, you can name the band and the album title.
The fact that there is a sense of equality and no dominance within the band, it highly contradicts many of their previous album covers, where band member John Lennon is seen to be the lead band member.
Back Cover
The back cover consists of the album title, the name of the band, a track list containing 25 songs, a section which promotes the personnel and production involved and the produciton logo on the top right hand corner. The image displayed on the back cover does not show the band themselves, but of a wall and the blurred image of an unknown female walking on the right hand side. This contrasts the front cover image because this gives a sense of mystery to the theme of the album. Also, it depicts their genre of Rock because by showing an image of a brick wall, it solidifies their music. This captivates their wide target audience because it is what is expected of a Rock band.
In addition, the font of the titles above the track lists have a resemblance to a road sign which you would find pinned to a brick wall, portraying the theme of "Abbey Road", highlighting again its significance.
Inside panels
On the inside of the Digipak, there are three photographs of The Beatles. They were included within the Digipak because any fan of a band/artist loves to see images of their favourite artists. They aim to please their target audience and promote them as Rock artists. The choice to include full body shots of the band connote their Rock genre. They are wearing denim clothes and are standing in a stereotypical way which portrays the "musicianship" of the Rock genre. These photos could be treated as having sentimental value to their fans and are worth a lot of money. It captivates the audience to buy their idol's albums.
