Analysis of digipaks

To get ideas for our own album cover - it was wise to analyse some REAL LIFE digipaks to see what they consist of. I looked at some similar to our artist & brand image :)

1. Ellie goulding - Bright Lights

Genre: Indie Pop

Colour scheme: Warm yellows/golds & white

Shot type of artist: Medium close up. Blurred background

Focuses on: Hair (femininity)

Text: Large artist name, small album name - Light text font adds to feminine theme\

Ellie Goulding has a young female audience/fanbase (Just like our artist Eva Ellis)

We will take inspiration from her as she is successful in selling records to this audience, also in the UK

2. Lana del rey - Born to die

Genre: Indie/Art pop

Location: Outside (features green nature)

Colour scheme: Blue/white (natural colours)

Shot type: Medium close up (composition: artist positioned in middle to establish clear focus of audience's view)

(simple background to focus on artist)

Makeup: Red Lips (stand out from light colours - attract male gaze)

Costume: Simple, not taking attention away from artists face/image

Text: White (feminine again, smaller album title - large artist name)

3. Taylor Swift - fearless

Genre: Country Pop

Location: internal studio (simple white background) All attention on Taylor Swift

Text: Font gives effect of real handwritten text. (Natural -white & brown)

Overall Colour scheme: White, Yellow, Brown

Shot type: Medium Close Up - focuses on artists hair and face (feminine) attracting males and other young girls

Costume: White & Simple - keeps attention on artist herself

As Taylor Swift is one of our biggest inspirations (same pop genre, romantic based songs, teenage girl audience and indie natural brand image) - I decided to look at another one of her digipak covers..

This one has an external environment (green nature goes with the indie vibe)
All text fonts are in a handwritten style.

Background is blurred and softened, but visibly able to see that it is nature.

She is positioned towards the side - enabling the rule of thirds for info to be added

Background is blurred and softened, but visibly able to see that it is nature.

I will take the most inspiration from this digipak - it injects the most colour making it eyecatching but also keeps the artist simply beautiful - Taylor's niche audience fits in with ours too - and this kind of outdoors shot links to our externally filmed music video