Mobile Platform

Instant Messaging Application

40 ~ 50 years old

PACT Analysis

PEOPLE

- Middle aged

- Not as familiar with technologies as young people

- Slightly eyesight issues

- Feel unpleasant to be treated as old people

PACT Analysis

ACTIVITIES

- Mostly use instant messaging application in simple way

- Like to share photos

PACT Analysis

CONTEXTS

- Anytime

- Anywhere

PACT Analysis

TECHNOLOGIES

- Typical features

- Simple user interface design

- Focus on simplicity