Since financial and investment gurus like Kevin Bratch have already predicted a global recession as a result of the novel COVID-19 pandemic, any investor with a hawkish eye for new investment opportunities can still do so in such periods of great distress. During this damaging period, most investors hurriedly sell of their stock in the hope of reinvesting their money at a later date after things go back to normal. This might seem like a good idea from the onset, which might be very costly in the end. This is because in most cases, it might prove very hard for them to correctly time the market dynamics, which may end up being unpredictable.
This is because according to Kevin Bratch in most cases, the profits made during such periods like a recession, cannot be distributed evenly across the board. The best thing to do as an investor in this period is to approach every opportunity with extreme caution. You will soon discover that not every opportunity is worth investing in. The other thing that Kevin Bratch strongly advocates for investors, during the recession is to watch out for any viable opportunity that might present itself. You must also ensure that you put your money where it is worth it.
In companies that have a strong asset base and liquidity, which can easily be sold off and investors can recover their money in case they go under. Therefore, avoid those with high debt levels, including cyclical and speculative stock as they are usually the first ones plummet once the market goes under.