A moment to talk about data

with Kevin Huber

We'll be talking through...

1. Types of Data Collection
2. Data Usage
3. Data Gone Wrong
4. Data Protections and Regulations

Input Methods

Active Input

1. Messages
2. Email
3. Photos
4. Comments
5. Check-ins
6. Friends/Networks

Passive Input

1. GPS
2. Proximity
3. Cookies
4. Digital Fingerprints

Data Usage: Users

1. Storage
2. Transfer
3. Communication
4. Label
5. Purchase

Data Usage: Advertisers

1. Direct Audience
2. Pipeline tracking
3. A/B Testing

Data Usage: Brokers

1. $$$
2. Models
3. Shadow Accounts
4. Cross Use of Data

Example: Target

In 2012, Target sent mailers advertising maternity products to customers that hadn't told anyone they were pregnant.

“We are very conservative about compliance with all privacy laws. But even if you’re following the law, you can do things where people get queasy.” - Andrew Pole, Target

Example: Strava

In 2017, Fitness Tracker Strava released a data visualization map to show were everyone runs.

... unfortunately this also released data of military bases around the world.

"Both militaries and the public need to come to grips with the fact that the era of secrets is arguably over." - Peter Singer, Strategist

History of Regulation: US

1996- HIPAA (Health Insurance Portability and Accountability Act)
1998- COPPA (Children's Online Privacy Protection Act )

FCC Guidelines 

GDPR

2016- GDPR (General Data Protection Regulation) is passed in the European Union

 

Right of Access

Right of Erasure

Lawful basis for processing

What privacy rights would you like?