X Series
Meeting - 16/01/2022
Stick to the BASICS!
ASO
The Core for iOS ASO -
1) App Name (Title)
2) Subtitle
Utilize these two fullest.
Keep them Unique
Keywords are Everything.
3) Keyword Field
These keywords are used to find you app in Search results
Stat: 65-70% of apps are downloaded by Search on iOS - By Apple
Keep them Unique! Don't repeat keywords used in App Name and Subtitle
Therefore, we get total of 160 Character and we need to use them wisely!
We are more visible on these keywords in the first 8-10 days. Hence, marketing strategies can be laid around the same.
Keywords are Everything.
Python X
Hacker X
Programming Hub
Update Monthly
App Name, Subtitle, & Keyword Field
Other Very Imp ASO Factors -
4) App Screenshots
Other Very Imp ASO Factors -
5) Localization
Boost Downloads 100x!
Boost Downloads 100x!
Foreign Countries mostly use applications and mobile in their mother tongue, and not in English, unlike India
ASO recommends to Localize.
One of the reasons why MIMO is doing so well on iOS!!
Other Very Imp ASO Factors -
6) Preview Video
Displayed as First element in the App Screenshots row and Autoplays.
Guidelines -
- Show details only of the app and related to the app in the video
- Don't overlay with other elements like Hands to hold mobile etc.
- Add Text for each frame - so that it conveys message even on mute. If localization is ON, handle that as well.
- Music >> Voice over
- If you have in-app purchases, clearly mention that in the Video as well
- Thumbnail is very important. (To update thumbnail, you will need to submit a new version of video again)
Monthly App Update
Another Important ASO parameter!
100X Growth Hack!
Get Featured on App Store
100X Growth Hack! - HOW??
Apple Provides a Promote form that we can fill. Apple will review and feature.
Keep TRYING! Fill the form Once every month. This increases the chances of feature since App comes into notice in front of App team!!
Feature Guidelines -
- Visuals, UI, UX according to Apple Human Interaction Design guidelines.
- Use Apple API's wherever you can, Apple what's you to use and promote their tech.
- Monthly app update
- App Localization
- App Accessibility: Vision, Heading, etc.
- App available on both iPhone and iPad OS
- No bugs, App rating > 4.0
- Good PR and Social Media
A few more Points
- Review and Rating
- Session Time
Some Other Factors -
The following have zero effect on ASO and does not contribute to visibility or ranking like on Play store -
1) Promotional Text: Use to grab attention.
- Just like short desc in Android, but not a ranking factor
- 170 char limit
- Can be edited without app submit!
- Uses: Promotions, Upcoming Features, Time Sensitive content, Short pitch and taglines, some CTA for conversions
2) App Description
- Not a ranking factors, but use a few keywords
- Follow WIIFM Model (Whats In It For Me)
- First 3 lines are very important
Enter the China Market using Huawei AppGallery
