UX is a Mindset

Katie Frehafer

UX Lead & Technical Project Manager

Division of Biological Sciences

UC San Diego

Learn at Lunch

March 27, 2018

So, what is USEr Experience Design?

Title Text

User ExperienCe Design

 

 

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

 

- Wikipedia

 

 

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

 

- Wikipedia

Tools of the trade

  • Personas
  • Interviews
  • Cardsorting
  • Sitemaps
  • Affinity Diagrams
  • Scenarios
  • User Story Mapping
  • Static Wireframes
  • Flow Diagrams
  • Dynamic  Prototypes
  • Web Analytics
  • A/B Testing
  • User Tests

 

EArly Wireframes

 

Traditional Waterfall Development

design comps

static wireframes

Agile Development

rapid

dynamic

prototyping

lead to better final designs

 

 

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

 

- Wikipedia

 

 

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

 

- Wikipedia

  • Who are the users?
  • Why are we doing it?
  • What improvements do we want to make?
  • What goals do we have for the end product?
  • What are the features that will achieve those goals?
  • How will we measure our success?

How do we measure success?

  • Completion Rate
  • Task Abandoment
  • External Metrics
  • UX Metrics

 

 

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

 

- Wikipedia

Title Text

 

 

the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

 

- Wikipedia

UX is not UI

User Interface Design is Programmable

  • Visual Design
  • Graphic Elements
  • Interactivity

 

 

it's not about You

Who has time for UX?

  • Who are the users?
  • Why are we doing it?
  • What improvements do we want to make?
  • What goals do we have for the end product?
  • What are the features that will achieve those goals?
  • How will we measure our success?

keep it simple

Balsamiq Demo

UX is a mindset...

so think about it!

THANKS!

Katie Frehafer

UX Lead & Technical Project Manager
Division of Biological Sciences, UC San Diego

kfrehafer@ucsd.edu

@katiefreef

crux-ucsd.slack.com

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