Nat 'Nose' Connors RWNZ2021
Understand how popular genre elements can fit with your brand
Stay connected with your readers as they change
Avoid feeling stale or creatively unchallenged
Find your distinctive voice, and from it build your brand
Discover elements that resonate with readers
Weekly and monthly information for your romance genre
With the code 'RWNZ2021', it's only USD10/month.
In horror, 'vampires' might represent:
Loss of humanity
In romance, 'vampires' might represent:
Loss of innocence
Understand the essential story elements in a genre/subgenre/niche, and see how those elements are promised in a cover, detailed in a blurb, and then delivered in a story.
Covers make a promise to the reader That promise is developed in the blurb Then delivered in the story itself
"Will she marry him?"
"Reader, I married him."
Look for story elements, more than beats (although the two are not exclusive)
Take a lot of notes - this is not always easy to remember
Recurring elements are the most important
Note down the memorable story elements
What readers say is often less important than that they say it
Which elements are the same, and which are different?
How do similar or different elements affect the plot?
Which elements are consistently commented upon by readers?
The last thing a reader sees before they make a buying decision
(Relatively) less cost and effort to optimise/change
Three different blurbs for a contemporary MF romance
Beats, scenes, themes
Each sentence needs to do work
Look at reviews again
Testing blurbs on other people has given me the best results by far
Ranking seems to give me more useful feedback
Sometimes there's a clear winner, sometimes there isn't
Scan relevant categories and searches
Identify the major styles over a few weeks to a month
e.g: Medium shot, no faces shown Long shot, couple with faces shown Object relevant to story
People: how many? Shot choice: face, full/half, medium, long (whole body) Objects: what and why?
Dominant colours and shades Typography Other recurring visual elements (branding)
How often are new books released?
Up to 30 days post-launch: Initial interest, promos, ads, newsletters 1-6 months: Major revenue period 6+ months: Backlist, focus on series/cross-selling
Science Fiction Romance
You could write a fantastic book, with a killer blurb and a great cover - but if it's not priced appropriately, or it's a standalone where series are expected, it might not do as well as it could
Perceiving genre mechanics lets you decide how you want to fit into your market
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Romance One-Hour Romance (KSR) Paranormal Romance Gay Romance Historical Romance Science Fiction Romance Mystery, Thriller & Suspense Cozy Mystery Science Fiction & Fantasy Science Fiction Fantasy
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Use the code RWNZ2021 during the conference, and subscribe for USD10/month forever.
Lizzie Dunlap from Pixie Covers
The RWNZ2021 team