Paul Rand
Krišjānis Pleiko, RMKP0
Peretz Rosenbaum
1914 – 1996
www.paul-rand.com
Reasons:
- Graphical design
- History
- Rand's 100th anniversary
Background information
- American, Brooklyn, New York
- Art director and graphic designer
- Studied:
- Pratt Institute (1929-32)
- Parsons (1932-33)
- Art Students League (1933-34)
What is special about him?
- Using Swiss design
- Original corporation logos
- Combination of art and industrial design
The Beginning
- Interest since childhood
- Father's grocery store
- A way of earning money
Areas of interests:
-
Books
-
Advertising
-
Identities
-
IBM
Books
Written & designed by
Covers only
and
Written & Designed by
A fine perfect-bound booklet in embossed covers with a one-half french-fold. Interior unmarked and very clean. Book design uncredited, but the title-page typography definitely produced by Rand. A previously unknown document unreferenced in Steven Heller's definitive monograph PAUL RAND (Phaidon 1999).
"This…Is the Stafford Stallion", 1944
"Thoughts on Design", 1947
"This is — quite possibly — the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result."
— Randall Ross of modernism101.com
"Trademark Design", 1951, unpublished
- Unpublished
Book covers only:
Types of graphical design
- Posters - commercials
- Company identities
- and IBM extra
Posters
Identities
(unused)
IBM
Annual Reports
Logos
Manuals, guides and packaging
Posters & Collaterals
Collaboration with Apple
Conclusions:
- Graphical design is an art
- Industrial designer might be graphical designer
- Good design won't age
"Good design adds value of some kind, gives meaning, and,
not incidentally, can be sheer pleasure to behold”
Paul Rand
References
- http://en.wikipedia.org/wiki/Paul_Rand
- http://www.paul-rand.com/