They might have seen other mockumentaries such as What We Do In The Shadows (2014), or Trollhunter (2010). This is a niche audience with specific interests and who seek out the alternative.
FANS OF MOCKUMENTARIES
15-25 YEAR OLDS
Consumers of lots of social media such as Facebook, Twitter, and Instagram.
ALL GENDERS
Although slightly skewed more towards boys because our main characetr is a boy and therefore might be more relatable to boys.
FANS OF COMEDY FILMS
FANS OF INDIE FILMS
This audience is typically an older audience ranging from 35 years old+.
ALL AGES
A GLOBAL AUDIENCE