SESSION 2
Infographics
and Data Visualization
for beginners
Wednesday 17th November, 2021
Laura Navarro & Storydata
Infographics and Data Visualization
Structure
Theory
Practice
- Basic principles
- Types of infographics
- Design elements
- Tools we can use
SESSION 2
1.30h
- Rethink an infographic
- Create one draft with Piktochart
0:30h
Infographics and Data Visualization
SESSION 2
They are extremely useful to explain a complex topic in a simple way
What is
an infographic?
In a short, visual, easy-to-understand and memorable way
The receiver will understand and remember its content better than text
Examples
Arcadia
ECO
Everglades Foundation
Qualitative
Quantitative
Hybrid
Infographics and Data Visualization
SESSION 2
1
2
3
4
52,9%
1
2
3
Categories
Infographics and Data Visualization
SESSION 2
Types of Infographics
STATISTICAL
Arcadia
STATISTICAL
United Nations
STATISTICAL/HYBRID
INFORMATIVE
Oriol Vidal
INFORMATIVE/HYBRID
Albert Martín
INFORMATIVE
Albert Martín
TIMELINE
Timothy Dole
TIMELINE
MarViva
PROCESS
goodwaydesign
PROCESS
S-Supply Chain
COMPARISON
Fundaciones Alternativas
COMPARISON
David McCandless
BIOGRAPHICAL/CV
REAL LIFE
REFERENCES
REAL LIFE
REFERENCES
Visually
Infographics and Data Visualization
SESSION 2
Basic principles
Infographics and Data Visualization
SESSION 2
Two key aspects determine the quality of infographics, content and visual appeal.
What makes an infographic good?
Infographics and Data Visualization
SESSION 2
Information should be concise and self-explanatory
Content appeal
Brevity: "less is more"
Use data visualization if you can
Textual hierarchy
Readability: easily understandable
Content appeal?
Content appeal?
Infographics and Data Visualization
SESSION 2
Not over or under crowding
Visual appeal
Color scheme: not noticed at first sight
Symmetry and alignment
Uniformity of the theme
Visual references of the topic
Visual appeal?
Visual appeal?
Visual appeal?
Infographics and Data Visualization
SESSION 2
Flow
Maintain the order of the elements
Guide the eye
Infographics and Data Visualization
SESSION 2
Flow
Maintain the order of the elements
Guide the eye
Infographics and Data Visualization
SESSION 2
Title
Body
Footer
Parts
Infographics and Data Visualization
SESSION 2
Beggining
Middle
Ending
ch.1
ch.2
ch.3
Parts
Infographics and Data Visualization
SESSION 2
Beggining
Ending
ch.1
ch.2
Main
topic
Parts
ch.3
ch.4
ch.5
Infographics and Data Visualization
SESSION 2
Beggining
Ending
ch.1
ch.2
Parts
ch.3
ch.4
Infographics and Data Visualization
SESSION 2
Structure
FOOTER
Tap water in Peru
TAP WATER IN PERU
drinking water in Peru
drinking water in the world
WORLD MAP
Which are the problems
How to start
Infographics and Data Visualization
SESSION 2
Topic or idea
Audience
Structure
Information
Add value
Design
How to start
TOOLS
Infographics and Data Visualization
SESSION 2
Your turn
Rethink a bad infographic
-Overcrowded
-No flow
-Random colors
-No text hierarchy
-No alignment
Infographics and Data Visualization
SESSION 2
Your turn
Create an infographic with this information:
Main topic:
Climate Change
Insights:
- The Mediterranean region has a global mean surface temperature 1.54°C above pre-industrial values, compared to the global mean of 1.1°C.
· The Mediterranean region has a global warming trend of about 0.03°C per year compared to 0.02°C globally.
· When the world passes the 1.5°C threshold identified in the Paris Agreement, around the year 2040, the Mediterranean will already have warmed by 2.2°C.
· The Mediterranean region’s ecological deficit is twice as high as the global average; it consumes around 40% more renewable natural resources and other ecosystem services than it provides.
· More than 180 million people in the region are considered water poor; an additional 60 million face water stress.
· There will be 62% increase in energy demand in Southern Mediterranean countries by 2040.
· 72% of the population of the Mediterranean region will live in urban areas in 2025.
· 1/3 of the population of the Mediterranean region lives in coastal areas.
Infographics and Data Visualization
SESSION 2
Keep learning
· Dessart, L., (2016) ‘From paper to picture: creating an infographic from your research’, Journal of Marketing Management (https://www.jmmnews.com/paper-picture-creating-infographic-research/)
· Elsevier (2017) Graphical abstracts available at https://www.elsevier.com/authors/journal-authors/graphical-abstract
· Krauss, Jane (2012) 'More Than Words Can Say' (https://eric.ed.gov/?id=EJ982831)
· McCandless, D., (2009) Information is Beautiful, London: William Collins
· Cool Infographics (https://coolinfographics.com/)
Infographics and Data Visualization
SESSION 2
navarrosolerlaura@gmail.com
Thank you!
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