Creating A Brand, Cross Media Products and Synergy

Justin Bieber-Believe

Regular Album

Deluxe Album

Justin Bieber- Boyfriend

There are lots of close ups and extreme close ups of the artist like on the album cover.

The music video ends with the albums logo appearing; "Believe"

Font

The same font is used on both the album cover and in the music video.

Gold themed

The music video has a gold theme which associates with the album cover which also uses gold. The artist is dressed darkly but his costumes has highlights of gold. In this case his shoes.

Justin Bieber Album Back

Believe deluxe version

Believe regular version

The believe logo and the gold feature can be seen across the album and music video's. The same font is used on all of these things.

Katy Perry-Teenage Dream

Deluxe version

Regular version

Album Back

Regular version back

Deluxe back

The song titles on the album even tie in with the album name i.e. Teenage Dream, Last Friday Night, California Girls etc.

Katy Perry's album has a theme of the colour pink and sweets. Her album name is teenage dream. This is portrayed in the music videos for songs off of the album, for instance many of her music videos feature teenages and parties which relates back to the album name. 'California Gurls' features sweets and the same pink candy floss cloud shown on the CD cover. And her music video's also feature a lot of the colour pink just like the CD cover.

Katy Perry- Teenage Dream Album Poster

Disclosure

Settle

Disclosure brand is built entirely around the two boys and the white face. The white face is used in their music videos for 'Latch', 'F For You' and 'You and Me'.

Album Poster

Same font and colours used on text.

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