Pintxo Data
Student Team
Alexandre Olivier | Asier Sarrasua | Diego Hernandes | Laurens ten Cate
Challenge Description
Qualitative
Identifying marketing strategies that increase a brand’s leadership in the Artificial Intelligence with data to engage customers and audiences
Quantitative
Predicting daily social conversation volume, and digital engagement, i.e. page views/events, for specific topics related to Artificial Intelligence, for a month in 2018, using historical cross-platform media investment data for leading brands in the AI space, and search trends for related topics.
In order to drive sales
Orientation
Brand Engagement
Sale
Orientation
Brand Engagement
Sale
Orientation
Brand Engagement
Sale
Orientation
Brand Engagement
Sale
Time-varying page-view categories
Techies
Non-Techies
Company specific, evolving context
Orientation
Brand Engagement
Sale
