P&G x Data Cats
Data Reach Hackathon
Data Reach
How can P&G acquire high quality leads?
Distribution
Amazon
Continente
Amazon
8
12
14
eCommerce Growth 2016
# eShoppers 2016
26.1
3.1
17.7
Gaia
monthly
Personalized
Dynamic
Essentials Basket
,
,
(voice)-chatbot interaction
Instant changes through voice queries
P&G products
Your plan
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Gaia V. .1
Capabilities
Create household profile
Dynamic order info
Product recommendation
T=0
Personalized recommendations
a/b testing new products
Extensive and enriched customer database
Forecast
Refer-a-Friend
Walled Garden
HelloFresh 13100%/3y
0.04% of 6m conversion
1: x3 = 72.000
2: x3 = 216.000
3: x3 = 648.000