Green&Mean

Laurens / June /Alexander   Stijn / Marcel

Management Structure

Belbin Team Roles

Alexander – Resource investigator&team worker

June  – Team worker&implementer

Marcel – Completer finisher&implementer

Laurens – Specialist&plant 

Stijn - Resource investigator&team worker

Strategy

- Pattern of decisions show strategy over time (emergent)

- Environmental Uncertainty

- General goals

- Experimentation

Emergent strategy:

 

 

Logical Incrementalism:

Strategy

Interactive strategy:

- Hypercompetitive strategy

- Cooperation

- Game Theory <--

Decision 1

- Short term: FAM

- Long term: IMG/LC

 

- Appeal Focus

 

- Demand match issues

- HR diminishing returns

Decision 3

- LC switch & Capacity

 

- LC dominance but pricing mismatch

Decision 7

- LC & IMG dominance in R2

- based on assumptions:

1. price LC lowest

2. R2 IMG growth up

 

- Assumptions not true --> collapse

Analysis

Assumption: IMG market growth R2 consistent

A

A

B

B

-1, 1

2,1

0,1

1, 1

Nash

(under assumption 'x')

Competition Analysis

Str

Wea

Strat

- Focus on 2

- First choice

- Long term strat.

- Reactions

- HR&Marketing

- LC&ECO

- Focus on 2

- Recession

- Low investments at start

-

- In. focus on IMG&FAM

- Drop ECO(&LC)

- Competitor based moves

- ECO&LC

- Marketing

- Drop FAM

- LC&IMG

- React to M

- Cap. based

Future

- Trend watching

- Market research

- Capacity R2

Team challenges

- Less reliance on models

- More balanced team

Appendix R1

Appendix R2

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