• The economic impact of SXSW 2013 will be announced following a detailed analysis .... injecting approximately $190 million into the Austin economy.
• Media attention from coast to coast and numerous countries around the world with print, online, and broadcast
coverage in 2012 totaling almost $34 million.
• Music venue revenues increase on the average of 45% over their next highest month, (similar increases at
restaurants, bars, etc.)
• Establishment of relations with international governmental agencies which reinforces the
“Live Music Capital of the World” title
• 56,735 room nights booked in 72 official hotels • 12,926 individual reservations booked