Learned from ui18
Innovating on a Deadline
Scott Berkun
Should have been called
"General Thoughts on Innovation"
Be careful that people don't pick and choose a tiny part of the product to polish at the expense of the sucky overall product.
Force yourself to have a "crazy option"… design in different paths early.
Inversion Technique
"How can we build the WORST [product] possible?"
Failure is OK.
Failure is OK.
Failure is OK.
We need to be careful to avoid the "Innovators Dilemma"
Remote Working
Scott Berkun
Make sure our leaders totally value remote working and are willing to make sacrifices in-office to support them.
Have executives post important message on the comm tool you want everyone to use.
User Research
Kim Goodwin
Useful / Simple Journey Map
Designing Delightful Products
Christine Perfetti
Micro-interactions
Dan Saffer
Always Bring Data Forward
You always know *something* that you can use to jumpstart an interaction.
What's the *least* amount of feedback you can give?
Prevent Human Error
Gmail "attached" trick
Microcopy: only use if you *really* need it.
Write in the language of your users.
Lean UX
Jeff Gothelf
We should try an "in-store" design experiment.
If you have three '#1 Priorities', you come in every day thinking...
Who am I gonna piss off today?
Stick to the Process
- Define Users/Personas (4 quadrant method)
- Define Desired Outcomes (stickies)
- Define Possible Features (stickies)
- Write hypothesis
- Test hypothesis
- Repeat