Make Them
Comfortable
Welcome them warmly. Get them a drink.
If you can, have one person designated as the interviewer.
That person does all the talking as the crew sets up.
Minimize
Distractions
Roll with as small of crew as possible.
Make everyone that's non-essential leave.
Make sure your cards are empty and your batteries are charged.
Have a
Conversation!
90% of being a good interviewer is being a good conversationalist.
Ask those open-ended questions. Re-direct tangents.
Use
Restatements
"So it sounds like that was a pretty cool experience, huh?"
You'd THINK they'd say:
"Yeah, idiot. That's what I just told you."
What they really say:
"Yeah, it was! And you know what? (interesting nugget that they just remembered)"
Peel the Onion
Dig deeper. Ask follow-up questions.
Let's Try
This Again
Sometimes you have to
go back to go forward.
Silence is OK
Smile and nod.
Mind those
Nonverbals
Make Eye Contact, Smile, Nod, Relax