So find out what sucks, why it sucks, and who exactly it sucks for. That's customer discovery.
The discovery process hinges on both persona hypothesis and problem hypothesis.
A customer persona is a humanized description of a target audience.
Break into 5 groups (2 startups per group)
Review interview progress
Focus on what you are learning
Focus on where you are blocked
Small Group Discussions
Customer Persona Worksheet
Interview Action Plan
Mix up groups; find another startup partner
Develop Action Statement (this one's easy) - 2 mins
Dive into Actionstorm - 10 minutes
Actionstorm pt 1: write out as many SPECIFIC actions as possible, get to a list of at least 10 things you need to do to make the statement happen - 5 minutes
Actionstorm pt 2: refined other team's actions; ask questions!
Create Action Plan - 10 minutes
Actions to complete in next 24 hours, 48 hours, 1 week & 2 weeks
Set Check-Ins w/ Accountability Buddy - 5 minutes
Who is checking in with who and when?
Class Action Items
Schedule and Interview 25 Leads; Record Findings
Sign and Return Member Agreement
Knockout One-on-One Meeting
Prepare 3-5 Minute Presentation for Class #4
Apply to Present at 1 Million Cups
http://www.1millioncups.com/tallahassee
Presentation
3-5 Minutes; Slides Welcome
What's the Problem?
What's the Solution?
Who's the Customer?
What have you learned from your interviews? What business canvas assumptions have you changed as a result?