House Keeping

 
  • Member Agreements

  • One-on-One Meetings

  • Events This Week

 

Our Goals

Customer Discovery Group Review
 
+
Action Plans

 

So find out what sucks, why it sucks, and who exactly it sucks for. That's customer discovery.

 

The discovery process hinges on both persona hypothesis and problem hypothesis.

 

A customer persona is a humanized description of a target audience. 

 
  • Break into 5 groups (2 startups per group)

  • Review interview progress

  • Focus on what you are learning

  • Focus on where you are blocked

 

Small Group Discussions

 

Customer Persona Worksheet

 

Interview Action Plan

  • Mix up groups; find another startup partner
  • Develop Action Statement (this one's easy) - 2 mins
  • Dive into Actionstorm - 10 minutes
    • Actionstorm pt 1: write out as many SPECIFIC actions as possible, get to a list of at least 10 things you need to do to make the statement happen - 5 minutes
    • Actionstorm pt 2: refined other team's actions; ask questions!
  • Create Action Plan - 10 minutes
    • Actions to complete in next 24 hours, 48 hours, 1 week & 2 weeks
  • Set Check-Ins w/ Accountability Buddy - 5 minutes
    • Who is checking in with who and when?
 

Class Action Items

  • Schedule and Interview 25 Leads; Record Findings
  • Sign and Return Member Agreement
  • Knockout One-on-One Meeting
  • Prepare 3-5 Minute Presentation for Class #4
  • Apply to Present at 1 Million Cups
    http://www.1millioncups.com/tallahassee
 

Presentation

  • 3-5 Minutes; Slides Welcome
  • What's the Problem?
  • What's the Solution?
  • Who's the Customer?
  • What have you learned from your interviews? What business canvas assumptions have you changed as a result?
 
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