3i Principles
- Principle 1: Initiate
- Principle 2: Iterate
- Principle 3: Integrate
SEO
Formal definition of SEO: The process of refining your website using both on-page and off-page practices so that it will be indexed and ranked successfully by search engines.
Informal definition of SEO: Smell nice for Google!
Four-Stage SEO Process
Paid (30%) vs. Organic (70%)