Advertising
"..
a form of marketing action
used to encourage,persuade
, or manipulate an audience..."
"We Try Harder"
"Absolut ....."
"A Diamond is Forever"
They just did it, from 18% to 42% market share, from $800M to $9.2B in 1998.
The Marlboro man
"Thirst knows no reason"
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"We Try Harder"
"We Try Harder"