Don't think of a pink elephant.

Priming is a memory effect in which exposure to one stimulus (i.e., perceptual pattern) influences the response to another stimulus.

Activity: Use the power of priming. For example, tell someone this: “What is the word spelled ‘S-H-O-P’?” Make sure that they say: “Shop.” Then immediately ask them: “What do you do when you come to a green light?” Their answer will likely be wrong.”

Subliminal advertising

This is how advertising works. e.g. frequency OTS

priming a behaviour using a logo and CTA - powerful

priming an attitude using an image - apple

priming an attitude using an image - apple

priming cooperation using wordsearch - http://www.powdthavee.co.uk/resources/dp4963.pdf

Service artefacts e.g. toilet paper 

This letter created £2m of sales. 

Attractiveness - misattribution of arousal  

Smell of lemon makes people tidy

Word search to prime people for concepts