What is Service Design?

Conversion Customer Optimisation

We learn about their business model.

We learn about the business environment.

We learn about what's important to their customers.

We analyse how they experience the service.

At a functional level

At an emotional level

At a social level

We find out how their customers make decisions.

We benchmark the client's CX and their competitors.

We learn where the customers' needs aren't being met.

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