the poles and the czechs in advertisements

- INTIMATE CULTURAL CONNECTIONS

Magdalena Klich

tyskie

an advert of Polish beer in Poland

- an example of treating the Czechs as father figure for Poland

Reason to Believe (RtB)

an advert of Czech beer in Poland

- an example of treating the Czechs as a funny neighbour

Unique Selling Proposition (USP)

RTB provides proof that the brand delivers the benefits that it promises to deliver, and that the benefits are true and credible.

USP is a great way to sell your product. The definition can be summarized in one short sentence:

why buy yours instead of the others?

http://www.youtube.com/watch?v=HHQIY3X2Fd0

- to highlight this beer comes from the Czech Republic

- to be an excel in something

1) diminutives

mother = maminka = mama

father = tatínek = tata

grandmother = babička = babcia

2) equivoques

april = duben = kwiecień

may = květen = maj

drevny kocur = woody tomcat ------> squirell

kopana kulećka = foot small ball -------> football

to gain an insight into advertising area

(RtB, USP, brand hero)

to enlarge your knowledge

about cultural language differences

THANK YOU FOR YOUR ATTENTION