Urban branding

and the media

 

Magdalena Klich

Barbora Qualichova

Ray Seif

 

 

 

branding the urban imaginary

 

  1) Urban imaginary

 

  2) Space of city is produced:

  • materially
  • geographically
  • social imagination
  • changing modes of cultural representation

 

Urban City Magazines

•Modern city magazine movement was born the 1960s:

1961-1969
  
 
 
1968-1973
 
 
1970s
 

urban lifestyle magazine

These urban lifestyle magazines are consumer magazines that fuse the identity and consumption habits of their readers
with the branded “lifestyle” of a given metropolitan region.
 
 
 
 

1 - atlanta magazine (AM)

 

 

 

 

 

 

 

•Founded in 1961 and one of the first urban lifestyle magazines published in the country, Atlanta Magazine was intended as an integral part of the chamber’s “homefront campaign”

Goal: sell more cosmopolitan and generically modern image

1 - atlanta magazine (AM) 

Stills of towering buildings in the process of being built, broad boulevards connecting to massive highways and cityscapes disappearing over the horizon.

 
 
 
 
 
 
 
 
http://bcove.me/m8sk4zg6

2 - new york magazine (NYM)

 

 

•
 The first issue came out on
4 April 1968
 
 
•
NYM is considered to have
“set the standard”
and “put into practice the ideas
 [that] influenced
the development of the
 modern city magazine" 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

http://www.youtube.com/watch?v=qbHnpxT9NpU

3 - los Angeles magazine (LAM)

 

•
Founded in 1960 by visionary publisher
and former adman David Brow
 
 
 

3 - LOS ANGELES MAGAZINE (LAM)


LAM’s approach was most evident
 on its covers.
Beginning in 1972 and 1973, 
the magazine began
phasing out recognizable images 
of the physical
geography of the city on its covers

Merging urban and corporate imaginaries







The rise of urban lifestyle magazines and their new form of urban branding can be interpreted as a discursive and ideological vehicle for the ascendancy of a new urban 
middle class, as well as for the restructuring of U.S. cities

city marketing 

and imaging
strategies


 

In the last years the main source of city marketing 
has become the internet. 
The city homepages seem to assume 
a wider set of marketing roles

city marketing on the internet


City websites are combination of municipal information, tourist bureau and news magazine. 
It is way how to present the main symbols of the city.


city marketing on the internet

 

The results of the research of city websites and visitors bureau.

 

The common website’s signs:

* images in the banner central portion of the page

* categories include essential elements of the city

* municipal services and departments


city marketing on the internet

 

Municipal governments present the city

as known brand - economic and symbolic value.

 

The aim of the visitor's bureau is to market the city

as a destination for potential visitors.

City homepage is provided for residents and others to access.  

 

 stockholm

http://www.visitstockholm.com/en/

 

http://www.bcn.cat/en/

 

 

 http://www.brezno.sk/

Urban branding

and the media

 

 

 

 

city in the cinematography

 

 

 

 

 

 

 

 

 

 

 

WOODY ALLEN'S movieS' BOOM

- how to "show the city emotionally"

http://www.youtube.com/watch?v=39PuFOTjtk8

WOODY ALLEN'S movieS' BOOM

- how  to "show the city emotionally"

http://www.youtube.com/watch?v=atLg2wQQxvU

woody ALLEN'S movieS' BOOM

- how to "show the city emotionally"

http://www.youtube.com/watch?v=dZcip9HY1Pw

The musical journey

by Ron Fricke

http://www.youtube.com/watch?v=sGC1JycxRX4

new york like a big museum

by Banksy

 

 

 

 

 

 

 

 

 

 

http://www.banksyny.com/

New york like a big museum

by Banksy

 

 

 

 

 

 

 

 

 

http://www.youtube.com/watch?v=UeSjp7-H6fk

Discussion questions

1. Marketing city specialists focus on images of characteristics building and familiar places to create the image of a tourist destination and also to conceive the city more unique for local-dwellers. Why it is so important for local-dwellers?

2. On what were based the lifestyle magazines 30 years ago? How was changing this type of newspaper?

3. With wide use of city branding and now when almost every city has its own homepage, do you think that this sort of city promoting will eventually be surpassed?

4. Are the people aware of manipulation in city branding and do they pay attention to that as consumers (tourists, investors, residents)?

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