Ideas for running contests on Facebook
The first month has passed since Facebook made changes to the rules for conducting promotions (contests, prize draws). Let me remind you that now it is allowed to hold contests in the chronicle pages and use "likes" as a voting system. You can read more about the new rules, as well as the advantages and disadvantages of timeline contests. It is, of course, too early to draw any conclusions about the effectiveness of this innovation, since companies and brands have just started using it for marketing purposes. But! Also you can buy votes on https://buyvotescontest.com/ By studying examples of contests in the chronicle pages, I came to the conclusion that this method really works and, with the right approach, helps to significantly increase the user engagement index and find new fans.
To wake up your imagination and inspire you to create your own Facebook promotions, I want to share with you examples of contests held by Russian and foreign pages and brands, as well as ideas for their conduct.
Note : for greater clarity of the examples, I decided to insert publications from Facebook so you have to scroll a little, since they are quite voluminous.
So, to participate in the competition, we can ask users to like the publication, leave a comment, you can combine a "like" and a comment, send a private message to the page or post a photo on the page. Note that all of the above is what we can ask from users without breaking Facebook rules. Let me remind you that according to the official rules, when conducting contests in the chronicles of pages, you cannot ask users to become fans of the page in order to be able to participate in the competition. In addition, it is prohibited, requiring a repost as one of the conditions for participation, and it is also not allowed to ask users to mark themselves or their friends in the competition publication. Well, we figured out the rules, let's get down to ideas. Collecting "likes" for participation is probably the easiest way to conduct a prize drawing. To participate in the promotion, the user just has to click on the "like" button on the competition publication. Since to participate in such a contest, users do not need to think too much and bother, the return on it will be the highest and you will get a lot of likes. There are not so many contests based only on likes. Of course, it is best to combine a “like” with a comment to get the most outreach and user engagement. In general, there are a great many ideas for holding contests in the chronicle pages. Use your imagination and don't be afraid to experiment and you will achieve excellent results.
Often I come across contests in which catering establishments or entertainment centers hold such a prize drawing: a prize is announced that can be shared with others (for example, dinner, lunch, restaurant gift certificates, etc.). To receive it, users must click on the "Like" button and indicate the person from their contacts with whom the winner would like to share or use this gift. Thus, it turns out to attract the attention of friends, who, of course, will be pleased to receive such attention and they will willingly like or even comment on such a “potential” invitation, which will further increase the coverage of the publication. Another simple, but quite effective variant of the timeline competition. Its essence is for the user to like the contest publication and in the commentary tell why he wants to receive this prize or why he loves your brand or company. You can also ask users to use a custom hashtag you've created.