Shareholders

Meeting 03.05.2017

Agenda

Status Report
Marketplace vs Product Company
create an attractive company for external money
Options & Discussions
Decisions

if (!enoughMoney) {
 pause;
}
else {
    stratUp();
    develop_product();
    get_rich()
}
exit;

Status Report

Mumbai Office

office space
IT components
staff (programmers)
money spent

Status Report

Software Development

software stack
product plans
staff
- 2 programmers
- requirements
other

presipages.cerulean.it
dev.structr.cerulean.it (currently shutdown)
structr.cerulean.it

events.cerulean.it

http://presipages.com/
http://presipages.com/preview/
http://presipages.com/preview/woda/

http://presipedia.com/

Status Report

Legal

notary ok
waiting for Amtsgericht
registration with tax office pending
distribution of shares pending
other

Marketplace

OPEX

Service-Oriented

Sell Access to

* Knowledge

* partner assets

* large accounts

* DT Projects

Digital Model

Product-Dev

CAPEX

* create asset

* productize asset

* sell asset

Break-even

Longterm Win

Industrial Model

vs.

Marketplace

Sell Access to

* Knowledge

* SBD Workshop

* EAM Consulting

* Rapid-SOA

Multisided Platform

Product-Dev

CAPEX

* create asset

* productize asset

* sell asset

Break-even

Longterm Win

vs.

Products

PresiPages	WODA	EAMD	Structr
Presipedia	FileDedup&Share	EAMD SAG	BW-WhatsApp
TouchGraph	Contacts	EAMD Structr
	myData
	Calendar
	myTargets

(external) Funding

agree on value
Angel money for
- shares
- or convertible notes
VC money for
- shares
- and control
other options
cap table

create an attractive model

Cap Table Basics

valuation	1,000,000	10,000,000
1% (seed)	10,000	100,000
20% (VC)	200,000	2,000,000

	Founder	Angels	VCs
	max 2	max 6
power & decisions	max 1	max 1	max 1

create an attractive model

Products

	PresiPages	WODA	EAMD	Structr
Readiness	5%	15%	EAMD SAG 90% EAMD Structr 1%	BW-WhatsApp 90%
when	3 month	3 month
cost	50k	200k	700k	500k
external cost			80k/a	80k/a
TAM	1Bio*15€/a		300*10Mio€/a
SAM	5.5Mio*20€/a		30*1Mio€/a
SOM this year	100*100€		3*250 k€

Going Forward

Let company rest
Close Company
Give control back to Marcel
separate Mumbai operation
Other options

Options

Pause	Close	Restructure	Sell	Build Products

NDF

Numbers Data Facts

	1 year	2 year
Invest	350k	700k
Result	0€	150k €
assumption	sell EAMD SAG once	sell EAMD 3 times

See Manishs and Rüdigers Business Plan Template