Bruits & légumes - Your local food on tour
Versus Virus 2020
#Team 100
The Team #100
Yes, we will... be the first volunteers on the tour!
The General idea
Challenge #24: local food for all
facilitate the access and the distribution of local food to both the consumer and the producer
https://www.farmizen.com/
Learning from the crisis
Food is a basic need
depending on imported products
depending on petrol + a tiny virus
depending of the supermarket (Vector of contamination)
confine us into our home
make us step back on our responsabilities to stay healthy need healty food
small local producers make healty food of inestimable value
but cannot sell it, because markets are closed
Your local food on tour
A valid solution during and after the crisis
The Purpose
but great tasty local food
during and after the crisis
...for the consumer
- Local food distribution near home
- Easy access for everyone
- Fair price and no delivery taxes
...for the local farmers
- Alternative food distribution (instead of market)
- New consumers
- No worries
No hamster food
How does it work for you, dear local producer
How does it work for you, dear consumer?
How does it work for you, dear volunteers
We need two volunteers per tour: one for driving, the other one for collecting and selling.
You just have to follow the tour we will organise for you
..and be rewarded for your help, time and support !
How does it work better for you,
dear Planet
Benefits for rural economies
Change of consumption habits
Promote organic food
Circular economy
Community sense
Food waste management
Reduce CO2 emissions
The Business model
Bruits et légumes
Possibility for digital development
During the crisis
Creation of multiple guerilla initiatives for local food
Solution after the crisis
Centralized but shared platform hosting all existing services and information
--> Customers: it's easy to find what I need now!
Functionalities
Search direct sales by region
Order directly to producers
Information about recurring deliveries
Map of community gardens
Select searched products
Crowdfunding opportunities
Platform with shared access to partners and links to their website for direct information update
Communication
| Channels | Target audience | Goals |
|---|---|---|
| Music and Website (main) | Primary: | Primary: |
| Mailing (general info) | -Local producers -Villagers |
-Information about days and locations of deliveries |
| Local newspapers (ads) | Secondary: | Secondary: |
| Social media (ads) | -Media -Public authorities |
-Support from local authorities -New customers and producers |
Turnkey solution
1. Find the list of local producers in your area
2. Ask for a vehicle to your network or authorities
3. Find two volonteers (or more!)
4. one local music group for the jingle or a megaphone!
Are you interested?
