NTEN WordPress Day 2016

Presented by: Matt Cromwell

Making the Most of your Online Donation Campaigns with WordPress

Matt Cromwell

Head of Support at WordImpress.com

WordPress Community Consultant for Media Temple

What are we talking about?

  • Thought leadership 

  • Community development

  • Donation landing pages

  • Donor communications

Using WordPress for what it's really good at.

WordPress is really good at:

Content Generation

(Thought Leadership)

TOOLS

  1. CoSchedule
  2. Yoast SEO 
  3. ​Organize Series

WORDPRESS

GENERAL

  1. 750Words.com
  2. Moz SEO 
  3. ​Conferences like NTEN

WordPress is really good at:

Managing Users

(Community Development)

TOOLS

  1. bbPress
  2. BuddyPress 
  3. ​Peepso
  4. ​Ukuu People

WORDPRESS

GENERAL

  1. Social Media
  2. ​Conferences (like NTEN!)
  3. CRMs
    • ​​Salesforce
    • AgileCRM
    • SugarCRM

WordPress is really good at:

Being Extensible

(Online Donations)

TOOLS...?

WordPress is really good at:

Being Accessible

(Integrated Donor Management)

Possibilities

  • RSS, JSON, XLRPC
  • oEmbed
  • REST API

Future

  • REST API
  • ...REST API
  • Really... THE REST API

Examples

  • Clear Goals no matter how big or small
  • Clear story and need for funds
  • Strong Communication
  • Giving is easy

Harbor Orphan Care

  • Made their goals really clear upfront
  • Boots on the ground
  • Well organized event
  • Strong email and social communication
  • Lots of ways to GIVE

RESULT?

Doubled their Total
from previous year

Surprise Adoption

  • Compelling story
  • Clear and legitimate urgency
  • Multiple large and generous audiences
  • Giving made easy

RESULT?

Over $12k in 7 days

Bowling Green

  • Made their Goals very clear
  • Targeted large donors
  • Had fun while doing it!

RESULT?

Raised 50% in 1 week
Raised 100% of Phase 1
in 1 month

Use WordPress for what it's really good  at

&

Do ALL the things!

Matt Cromwell

Head of Support at WordImpress.com

WordPress Community Consultant for Media Temple

Questions?