WordCamp Sacramento 2017
Presented by: Matt Cromwell

slides.com/mattcromwell/wcsac-2017

Best Practices for
your Nonprofit Website

WordPress is really good at:

Content Creation

(Thought Leadership)

TOOLS

1. CORE
   • Posts
   • Pages
   • Categories
   • Tags
2. EXTEND
   • CoSchedule ( Getting Started Tutorial )
   • Yoast SEO ( Yoast Academy )
   • Organize Series ( ​​Plugin Page )

WORDPRESS

GENERAL

1. 750Words.com
   • Website
2. Moz SEO
   • Beginners Guide
3. ​WordCamps!

WordPress is really good at:

Managing Users

(Community Development)

TOOLS

1. CORE:
   • Registration/Login
   • User Roles
   • User Capabilities
2. EXTEND IT:
   • User Role Editor
   • Members Plugin
   • Ukuu People
   • Peepso
   • BuddyPress

WORDPRESS

GENERAL

1. Social Media
2. ​Conferences
3. CRMs
   • ​​Salesforce
   • AgileCRM
   • SugarCRM

WordPress is really good at:

Being Extensible

(Driving Action)

TOOLS

1. CORE
   1. ​Themes
   2. Plugins
2. EXTEND IT:
   1. Donations
   2. Events
   3. Page Builders

WORDPRESS

3RD PARTY TOOLS

1. REST API
2. wp_remote_request()
3. Social Media

WordPress is really good at:

Being Accessible

(Integrated Donor Management)

• RSS, JSON, XLRPC
• oEmbed
• REST API

• REST API
• ...REST API
• Really... THE REST API

Examples

• Clear Goals no matter how big or small
• Clear story and need for funds
• Strong Communication
• Giving is easy

Snow Leopard Trust

• Made their goals really clear upfront
• Boots on the ground
• Well organized event
• Strong email and social communication
• Lots of ways to GIVE

Surprise Adoption

• Compelling story
• Clear and legitimate urgency
• Multiple large and generous audiences
• Giving made easy

Divi.chat Hurricane Harvey Fundraiser

• Immediacy of need
• Direct-aid approach
• Social media engagement
• Sponsorships to provide incentives for donations

Matt Cromwell

Head of Support at WordImpress​

Questions?