WordCamp Sacramento 2017
Presented by: Matt Cromwell
slides.com/mattcromwell/wcsac-2017
Best Practices for
your Nonprofit Website
What are the things you NEED your website to do for you?
-
Establish Thought leadership
-
Foster Community development
-
Drive action
-
Communicate with your base
Using WordPress for what it's really good at.
WordPress is really good at:
Content Creation
(Thought Leadership)
TOOLS
- CORE
- Posts
- Pages
- Categories
- Tags
-
EXTEND
- CoSchedule ( Getting Started Tutorial )
- Yoast SEO ( Yoast Academy )
- Organize Series ( Plugin Page )
WORDPRESS
GENERAL
- 750Words.com
- Moz SEO
- WordCamps!
WordPress is really good at:
Managing Users
(Community Development)
TOOLS
-
CORE:
- Registration/Login
- User Roles
- User Capabilities
- EXTEND IT:
- User Role Editor
- Members Plugin
- Ukuu People
- Peepso
- BuddyPress
WORDPRESS
GENERAL
- Social Media
- Conferences
-
CRMs
- Salesforce
- AgileCRM
- SugarCRM
WordPress is really good at:
Being Extensible
(Driving Action)
TOOLS
-
CORE
- Themes
- Plugins
-
EXTEND IT:
- Donations
- Events
- Page Builders
WORDPRESS
3RD PARTY TOOLS
- REST API
- wp_remote_request()
- Social Media
WordPress is really good at:
Being Accessible
(Integrated Donor Management)
Possibilities
- RSS, JSON, XLRPC
- oEmbed
- REST API
Future
- REST API
- ...REST API
- Really... THE REST API
Examples
- Clear Goals no matter how big or small
- Clear story and need for funds
- Strong Communication
- Giving is easy
Snow Leopard Trust
- Made their goals really clear upfront
- Boots on the ground
- Well organized event
- Strong email and social communication
- Lots of ways to GIVE
RESULT?
They more than doubled donations from 2016.
Surprise Adoption
- Compelling story
- Clear and legitimate urgency
- Multiple large and generous audiences
- Giving made easy
RESULT?
Over $12k in 7 days
Divi.chat Hurricane Harvey Fundraiser
- Immediacy of need
- Direct-aid approach
- Social media engagement
- Sponsorships to provide incentives for donations
RESULT?
Raised $18K+ in 2 weeks
Use WordPress for what it's really good at
&
Do ALL the things!
Matt Cromwell
Head of Support at WordImpress
Questions?
WordCamp Sacramento 2017 Presented by: Matt Cromwell slides.com/mattcromwell/wcsac-2017 Best Practices for your Nonprofit Website