Sharing clips on Netflix o promote social sharing and co-viewing
It doesn't look like anything to me.
The best way to share Netflix content is word-of-mouth. You are limited to "check this show out, it's great," at which point your friend must recall that recommendation and manually pursue the series.
A mobile share button exists, but it can only message a generic link to the full series, which isn't much better.
A good sharing flow should:
I want to share something especially funny with my friend Kyle: this clip, which we know has been seen at least 1.2MM on YouTube (I'm not alone!)
I have to share that clip.
This brings up the pause menu and/or interaction options.
Ideally, the user has paused to share. If not, clicking share will pause the video.
The video pauses (if not paused). The familiar 'scrubbing' interfaces appears but with subtle changes: two new buttons
The clip (the last 5 seconds, or a # we determine to be ideal) plays within the preview box on loop. We can click + or - to push the end/start by a second, resetting the loop each time to show the complete clip
Keep it simple: tap or over on the clip to share it.
A modern, detailed share menu let's you send a custom URL with your clip quickly and effectively (on mobile or desktop).
The clip would likely load within the app/netflix.com. When it finishes, the advantage for Netflix is they can offer much sharper calls to action such as "Play whole episode" or "View series" to the captive audience (using a familiar episode-end state).
Why do this? Netflix can:
Over time, we can steal a page from Amazon Kindle's book and pre-highlight popular clips.
This makes the process easier and reduces friction in the clipping phase