Title Text
Maxime SENCE - Maxime LEMAITRE - Erwan LEFRANCOIS - Soufyan KHOUYA - Baptiste BERNARD
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1/Product file
2/ Market Survey
3/ SWOT
4/ Benchmark
1/Product file
2/ Market Survey
3/ SWOT
WOT
S
trenghts
- Product export
- Product manufacturing
What advantages does your organization have ?
WOT
S
trenghts
- Uniqueness and quality our products
What do you do well ?
WOT
S
trenghts
- We work with rich materials with local suppliers to create Box.
What unique resources can you draw on ?
Text
- Import of electronical components from Asia.
WOT
S
trenghts
- We purpose complete customization to the demand of customers. We attached many important to satisfaction customers.
What is your organization's Unique Selling Proposition (USP)?
S OT
W
eaknesses
- Dependent on Asia market for Import electronical components
- Manufacturing cost
- Shipping for the orders for the international sending
SW T
O
pportunities
- International market
- Large parts of people
SW T
O
pportunities
SWO
T
hreats
- Natural disaster
- Increase of prices
- Black Market
4/ Benchmark
Title Text
Maxime SENCE - Maxime LEMAITRE - Erwan LEFRANCOIS - Soufyan KHOUYA - Baptiste BERNARD
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Business Plan
2) Location
3) Products
1) About us
4) SWOT
5) Marketing
6) Goals and objectives
1) About us
2) Location
USA
Oregon
Portland
3) Products
4) SWOT
WOT
S
trenghts
S OT
W
eaknesses
SW T
O
pportunities
SWO
T
hreats
5) Marketing
First item : Webpage
Second item : Sale brochure
Third item : Radio advertising
6) Goals and objectives
Short term goals
Long term goals
Title Text
Maxime SENCE - Maxime LEMAITRE - Erwan LEFRANCOIS - Soufyan KHOUYA - Baptiste BERNARD
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Third part
Target Market
What does it look like ?
What size(s), color(s), should it be ?
What is the value of the product or service to the buyer ?
Are there established price points for products or services in this area ?
Is the customer price sensitive ?
What discount offered to trade customers ?
How will your price compare with your competitor ?
Where do buyers look for your product ?
If they look in a store, what kind ?
Do you need to use a sales force ?
What do you competitors do, and how can you learn from that and/or differentiate ?
Where and when can you get across your marketing messages to your target market ?
First item : Webpage
Second item : Sale brochure
Third item : Radio advertising
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