Car2Go :
Carsharing in Chicago
Group H
Alvaro | Bruno | Ida | Javier | Max | Rahul | Vaishali
Content
Customer Profile
Demand Model
Pricing Model
Chicago Now
Chicago Now...
Private Cars
Public Transport
Ride-sharing services
Customer Profile
High density area to maximize utilization rate
16yrs < Age < 50 yrs
25K < Annual Income < 150K
'Sharing' mindset with high usage of ride-sharing services.
Demand Modelling
1. Time
- Variable demand over time of day
- Weekday demand varies from Weekend demand
Demand Modelling
2. Location
- Area Income
- Taxi Activity
- Target High-Density areas
400 cars
Demand Modelling
3. Conclusion
Who
Where
Pricing
Peak Time :
7.30am - 9.30am
6pm - 8 pm
Down Time :
midnight - 5am
Peak Time :
12 - 4 pm
8pm - 10 pm
Monday
Saturday
Pricing
| Valley |
|---|
| 25 cts/min |
| Normal |
|---|
| 41 cts/min |
| Peak |
|---|
| 70 cts/min |
60% discount
70% premium
Relocation
- From Low-Activity to High-Activity area -> Discount
Dynamic Pricing
- From High-Activity to Low-Activity area -> Premium
Financials
Thank you!
Monday Utilisation for 1 car
Monday
