UX in the Wild
Lessons Learned by Teaching Myself
by Matilda Asuzu
Military Intel Analyst Software
My Coworker, the UI Designer
Opportunity!
Very Screen, Much New, Wow
Facilitating a Remote User Interview
Lessons Learned
Lesson #1
Don't be too stealthy with your screener survey.
In Search of Coffee Drinkers
Neilsen Norman Group
"Screening questions have two conflicting goals:
They must elicit specific information about users.
They should also avoid revealing specific information about the study."
The Elaborate Ruse: Dining Habits
The Elaborate Ruse: Dining Habits
Be more direct in asking.
Lesson #2
Be flexible about your process and methods.
Developed a Food Truck Concept
Flyer for Testing with Potential Users
Survey in Exchange for Compensation = Potentially Negative Experience
Optional Survey
Lesson #3
Help coworkers through the friction of change.
Voting on Feature Priority
New Process
Strange Ch-ch-changes
Change --> Unknowns --> Lack of Control --> Fear --> "Fun"
Help People See the Better Future
Lessons
-
Don't be too stealthy with your screener survey.
-
Be flexible about your process and methods.
-
Help coworkers through the friction of change.
Thank you!
Matilda Asuzu
matildadigital@gmail.com
matildaasuzu.com
linkedin.com/in/matildaasuzu