medialepfade.org

Verein für Medienbildung e.V.

About

We are convinced that an emancipatory practice with digital media and and new technologies is needed to shape an open, just and united society.

With contemporary educational formats, we empower people to achieve this goal together with us

About

@wirsindantianti

Agenda

Agenda

1

media educational basics

2

3

4

5

6

step

step

step

step

step

step

criteria for civic ed with webvideo

Agenda

1

media educational basics

2

3

4

5

6

step

step

step

step

step

step

criteria for civic ed with webvideo

Social Media realities

Agenda

1

media educational basics

2

3

4

5

6

step

step

step

step

step

step

criteria for civic ed with webvideo

Social Media realities

short video

logic

commemoration and TikTok

Agenda

1

media educational basics

2

3

4

5

6

step

step

step

step

step

step

criteria for civic ed with webvideo

Social Media realities

short video

logic

commemoration and TikTok

practice block 1

storytelling

Agenda

1

media educational basics

2

3

4

5

6

step

step

step

step

step

step

criteria for civic ed with webvideo

Social Media realities

short video

logic

commemoration and TikTok

practice block 1

storytelling

practice block 2

short video recipe

Agenda

1

media educational basics

2

3

4

5

6

step

step

step

step

step

step

criteria for civic ed with webvideo

Social Media realities

short video

logic

commemoration and TikTok

practice block 1

storytelling

practice block 2

short video recipe

recommendations

checklists

ressources

Media education basics

Media education basics

Media education basics

civic education and webvideo

Social Media Realities

Social Media Realities

• Media Literacy: Understanding digital platforms, like TikTok, to teach vital digital literacy skills.

• Connection & Relevance: Fostering connections, meeting eye to eye with students, enhancing teaching effectiveness.

• Critical Thinking: teaching students to navigate and assess online content.

Social Media and Education

• commercial business, approx. 86 billion videos and 1 billion active users

• sophisticated algorithm as a core business strategy, 

• determines what lands in user's feed

• personalization for retaining user attention.

• TikTok's algorithm concealed from the public

TikTok

Social Media Realities

• Interface Design: User-friendly & engaging, leading to prolonged screen time.

• Trends & Niches: Diverse content but potential echo chambers.

• Incidental Normalization: Repetitive presentation of specific content, subtly shaping users' perceptions of social norms and values

• Fragmented Media Reality: Users may think their feeds represent society, leading to limited perspectives.

• Data Collection: Extensive data for user experience, privacy concerns.

• Recommendations: Impact on content addiction & user well-being.

How TikTok Works: Key Factors

Social Media Realities

Logics of Short Videos (and their production)

• Understanding the user interface

  • Exploring FYP, Account Pages, Likes, Saves, Comments, Sounds, and Effects.

User Interface

Short Video Logics

• Let's review some TikTok examples.

• And discuss elements that made these videos "successful"

What Works?

Short Video Logics

Expectations and standards

Rotating circles

Rotating circles

Question 1

What are your expectations regarding the outcome/products, when implementing media production in your educational processes?

Rotating circles

Rotating circles

Question 2

What are your standards when thinking about the content of the media productions in the context of commemoration work?

Rotating circles

Rotating circles

Question 2

What challenges do you foresee when thinking about implementing media production into your educational processes?

Practice block

telling the story

potentials of using media production in educational settings

Practice block

telling the story

iMovie Trailer production

• Groups of three or four people

• find the iMovie App and create new film, chose Trailer

• chose one person who films

• chose a template

• shoot the trailer (and don´t think too long about it)

STORYTELLING IN WEBVIDEOS

What does a good story contain?

hero

action

challenge

change

Hero - every good story needs her or him

Find the protagonist of your story and tell, what happened to her or him.

Action

A story will always start somewhere, follows a trail and will and at one point, like a Roadtrip…

Easy Rider, 1969

Challenge - Problems of all sorts ...

Heros deal with all sorts of monsters: with unjust situations, weird opinions or people or doors that won´t open....

The change - Skills, experiences ...

But what heros earn in the end, is respect, attention, attitude and  recognition….

"Every story has its beginning, a middle part and an end, but not necessarily in this sequence." Jean-Luc Godard

Ausser Atem, 1960

How to develop a story in a short time?

#NichtEgal

#NichtEgal

#NichtEgal

Practice block

telling the story

ingredients of a

good webvideo production

time aspects

Webvideo productions in workshop contexts

Webvideo production in workshop contexts

• equipment check and introduction (smartphone or tablet settings, light settings, audio settings, charge, tripod) - 10 - 15 min

• production tips (light, perspectives etc. - keep it simple, 15-30 min

• content development (video topic, storytelling, message, goals; format) (30 min)

Webvideo productions in workshop contexts

Webvideo production in workshop contexts

• production prep (film setting, equipment set up etc.) 15 min

• production time (15 - 60 min) (depending on production style)

• postpro (10 - 30 min) - not everyone participates

• presentation (depends on group size)

Break

Practice block 2

Cooking Up A TikTok

Think of a short video like cooked meal

• Appetizer or full buffet? (Video format)

• Ingredients and seasonings (Clips, data)

• Do you follow a recipe? (common thread, storyboard)

Practice block 2

Cooking Up A TikTok

Step 1: Recipe Brainstorming in groups of two (10')

• Use flipchart and markers to create your recipe
• Think of format (i.e. interview, meme, reaction)
• Should include elements like the story, music, text, effects, and duration.

Step 2: Hands-on video creation (30')

Step 3: Reviewing TikToks together (20')

to be considered

• define maximum length of video

• define ground rules for the video production

• define a question for the video production

• give 3-5 format options for orientation (and if someone has a better idea - you did your job well :-)

to be considered

Factor self-esteem

Factor self-esteem

BYOD

BYOD

own equipment

own equipment

youth know their smartphone and can potentially keep working with it

• all settings and apps are preset and preinstalled

•  

• less time to get started

• workshop accounts (no need for personal accounts)

•  

• more control over content not getting out

Legalities

Legalities

• declaration of conscent

working with minors in video productions

• choice of plattforms

• media education

• data protection

Time for questions

Folgen Sie uns!

Anmeldung Newsletter

Folgen Sie uns!

Anmeldung Newsletter

Kontakt:

medialepfade.org – Verein für Medienbildung e.V.
Oranienstr. 19a
10999 Berlin

030- 55273140

kontakt@medialepfade.org

anfragen@medialepfade.org