Created by Tom Hudson and Megan Coffey
Agencies are going after fewer projects with harder to
break through clients, while profit margins are decreasing
with only 19% of agencies seeing a YOY increase.
-- TAKEAWAY --
We're above the average with a 45% YOY increase,
but it is a fact of the business that we will need to invest in our clients
and not see as big of a return.
While networking and referrals are solid ways to win new business, making yourself known is equally as effective.
-- TAKEAWAY --
Keep investing in internal marketing efforts as well as local PR
and industry thought leadership.
For existing clients, that means always looking
at new ways to help position them better.
-- TAKEAWAY --
Client's shouldn’t be asking us for ideas. We should be bringing them.
93% of clients want information and insights,
yet they feel only 5% of agencies come prepared.
-- TAKEAWAY --
Our proprietary data analysis tool gives us access to numerous
data points and insights with just a URL.
A lack of foundation in analytics and lack of focus on
meaningful KPIs are viewed as the two biggest deficiencies
by far in marketing agencies.
-- TAKEAWAY --
Our Digital Partner promise positions us perfectly.
Let's continue to provide and share insights every chance we get,
educating our clients and proving success along the way.
In a pitch situation, marketers more often
than not want to see creative.
-- TAKEAWAY --
Let's ensure the creative we show is grounded by insights
and gleaned from hard data.
68% of marketers are more likely to hire specialists.
-- TAKEAWAY --
Let's continue to form relationships with solid partners who do specific types of work really well and be upfront about it in the future.
80% of New Biz Directors are replaced every two years.
-- TAKEAWAY --
Let's stay supportive and help each other out.
Agencies are not aggressive enough when following up!
One or two emails is NOT enough.
-- TAKEAWAY --
Let's follow up with added value and know this won't be
perceived as "too aggressive".
Listen more than talk.
Ask more than answer.
Think more than sell.
Get the full 2014 RSW/US Agency-Marketer New Business Report here.
See what we can do as your digital partner at springbox.com.