Sensory Brainfluence

Marketing to all five senses can change weak brands and products into powerhouses

Remember, consistency is the key in building the sensory aspects of your brand. These elements should be the same across time, in any location, and in any use.

Brands that appeal to multiple senses will be more successful than brands that focus on only one or two

Brand fragments

 “Smash Your Brand.” 

If your logo is removed from your product or your advertisement, would it still be instantly recognizable as your brand? Is just a color enough to signify your brand?