Reasons to Care

• Legal requirements
   
• Limited staff or budget
   
• Inclusive culture is a priority
   
• More users, more profit

Leadership

• vocalize accessibility as a priority to the employees
• work it into the budget as part of the cost of the project 
• actively create an inclusive environment at the office 

Content Managers

• ensure that the content uses clear language
• do not permit "dark horse" marking (wording) techniques
• use consistent phrases across the entire project
• provide alt text for images

UX Designers

• logical workflows 
• simplified user experience 
• provide a clear understanding of context and purpose

Visual Designers

• Provide adequate color contrast
• Large enough font sizes - and think about zoom! 
• Look at animation & scrolling expectations
• Is that interactive element large enough? 

QA Testers

• Personas are your friend!
• Keyboard-only user
• Different types of color-blindness
• Test for ignore-colors! 
• Learn about visible focus vs screen reader focus

Thank you!

melaniersumner

- Melanie Sumner

https://github.com/MelSumner