Privacy and tracking

Privacy and tracking

How can tracking be private?

Privacy and tracking

How can tracking be private?

Should tracking be?

Privacy and tracking

🤔 What is tracking?

     Why should we talk about tracking?

     What can I even do about tracking?

🤔 What is tracking?

• Gather statistics about behavior
• Gather feedback with associated context

 

• Understanding user's experience
• Understanding user's profile

🤔 What is tracking?

• Gather statistics about behavior
• Gather feedback with associated context

 

• Understanding user's experience
• Understanding user's profile

 

• Customer experience analysis (telemetry)
• Advertisement
• Insurance and credit evaluation…

🤔 What is tracking?

To preserve the user's experience as natural as possible
⇒ silent creepy tracking

• Gather statistics about behavior
• Gather feedback with associated contex

 

• Understanding user's experience
• Understanding user's profile

 

• Customer experience analysis (telemetry)
• Advertisement
• Insurance and credit evaluation…

https://twitter.com/WolfieChristl/status/1192563677796478979

🤔 What is tracking?

Privacy and tracking

🤔 What is tracking?

😱 Why should we talk about tracking?

     What can I even do about tracking?

😱 Why should we talk about tracking?

• Reputation impact: news coverage
• Legislative’s pressure: liability of gathering data

😱 Why should we talk about tracking?

• Reputation impact: news coverage
• Legislative’s pressure: liability of gathering data

• data storage
• network traffic

Privacy and tracking

🤔 What is tracking?

😱 Why should we talk about tracking?

🤯 What can I even do about tracking?

🤯 What can I even do about tracking?

• Client side: Respect user privacy
• Client & Server: Lower network traffic
• Server side: Lower data storage

🤯 What can I even do about tracking?

• Analyse the user data on the client side
• Only gather what you need
• Think about you need
• AI client side
• Differential privacy
• Only track a subset of users
• User testing sessions
• Polls

🤯 What can I even do about tracking?

• Analyse the user data on the client side
• Only gather what you need
• Think about you need
• AI client side
• Differential privacy
• Only track a subset of users
• User testing sessions
• Polls
• No tracking