WELCOME

PROFESSIONAL PRACTICE MUS550

MICHAEL STORY

michaelstory.co.nz

nzmusicteachers.co.nz

AIM

To enable students to gain knowledge of the business aspects of the music industry and articulate their place in it.

OUTCOMES

the learner will:

apply the essential professional tools to support

their artistic practice

promote their cultural and professional identity and practice in the New Zealand creative industries.

ASSESSMENT

15% - Portfolio

70% - Project

15% - Presentation

OUTLINE

(will be on moodle)

week 1: intro and the entrepreneurial creative musician

week 2: bio writing and setting up the portfolio site

week 3: what makes a good band photo, photo shoot

week 4: Join APRA, what is music licensing? How does it work? Band split of cash

week 5: Setting up SoundCloud, using photos from previous

week 6: Ensemble write a short tune as a group maybe 3 in the group register it with APRA put it up on SoundCloud and share it. Possibly YouTube Channel.

week 7: Record the song and upload it to youtube and embed in website

week 8: Record the song and upload it to youtube and embed in website

week 9: Tax

week 10: Tax

week 11: Poster Design, Biz Cards

week 12: CD artwork or print and online, T-shirt and merch design

week 13: NZOA, OneMusic, CNZ group research

week 14: Grant applications & Music copyright

week 15: Develop your online presence tutorial on site

week 18: What is a sting? How to edit with imovie on macs

week 19: how to iMovie

week 20: how to iMovie

week 21: band photo, facebook event setup, poster design, bio writing, page on site

week 22: interview techniques for radio and tv

week 23: Project

week 24: Project

week 25: Project

week 27: presentation prep, plus tutorial

week 28: presentation prep

week 29: presentation

week 30: presentation

RESOURCES

Music Biz Weekly Podcast

Bobby Borg 2 books

"Music Marketing For The DIY Musician

Business Basics For Musicians"

Entrepreneurship

Entrepreneurship is the process of designing, launching and running a new business, i.e. a startup company offering a product, process or service.

It has been defined as the "...capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit."

Creativity

Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition or a joke) or a physical object (such as an invention, a literary work or a painting).

THE DIY MUSICIAN

- aware of the expectations of consumers and employers

- leaves a professional and credible impression

- is a researcher & is able to pivot

- prepared to take opportunities

CASE STUDIES

An examination of professionalism with a focus on what YOU want and what the USER wants.

- sector, SWOT, biz plan & goals, outcomes

NZ MUSIC TEACHERS ONLINE

nzmusicteachers.co.nz

melbourne-musicteachers.com

musiclessons.net.nz

musicteacher.com.au

amtr.com.au

MICHAEL STORY

michaelstory.co.nz

tamaramurphy.com

mickmeagher.com

emmadonovan.com

SAM BLAKELOCK

pickupjazz.com

instagram.com/pickupjazz

ELEW

elewrockjazz.com

http://www.npr.org/event/music/466417030/the-elew-trio-with-veal-and-tain

GROUP WORK

music performance & production

education

artist services