Michael Dastic - Generate More Sales
Do you want to sell more but don't know where to start? In this post Mike Dastic tells you 8 simple strategies to increase your sales from today.
Michael Dastic Creating a business and allowing it to acquire a certain stability costs a lot.
If you are at this point you deserve everyone's recognition because most do not get here. It has much merit.
Now you always have two options:
- Stay where you are, which is not bad.
- Boost your sales even more.
If you're fine where you are, it's great, maybe you have other priorities. But if not, in this article you will find what you are looking for.
implementing these strategies is much easier than starting a business from scratch.
1. Sell more to your current customers
Starting with the customers you already have is the easiest way to increase your sales. The reason is very simple:
- You already have his contact.
- They already know that you are a professional and that you work well.
These are two fewer barriers that you have to overcome to sell.
A good way to achieve these extra sales is to offer them extensions of your services. For example, if you are a web page programmer, you can offer them an extra service to bring them social networks.
This strategy requires you to prepare service packages, with various options and prices.
The key is to offer extra services that help your client in their day to day. If they say yes, you can go from offering “one-off” services to “continuous” services. And this means having recurring income.
Mike Dastic - Wake up sleeping clients
Do you have old clients who haven't given you a job for a long time? Sure you do, right?
Well, if you play your cards right, you can win back these customers to boost your sales.
To do this, you need to get in touch with them again. A good way to do it is to send a personal email to each client with:
- A couple of gift tips. If you designed their website in the past, for example, you can recommend some easy-to-apply improvements.
- Some questions asking you if they need help with a project or if they have a project on the horizon where you can help.
Stay present
How many times have they told you: maybe in the future ...?
When this future situation comes, if it comes, you have to be in a good position to be the first and almost only option for your clients.
How to do it?
Well, it's simple: appearing periodically in their lives and showing what you can do. And for this there is nothing better than a newsletter.
Email marketing is still the best marketing channel out there, believe it or not. You can use it and take advantage of its advantages, or believe that it does not work and lose sales. You choose.
Raise your prices for new customers
How long have you not increased your prices?
Most freelancers, professionals and companies increase their income ... increasing sales.
You are not the same or the same as long ago, you have more experience, you know more about yourself. Increasing your prices is fair and is the way to get paid well for the services you offer.
Charge per project
Charging by the hour seems ideal. You count the time you spend on a project and send the client an invoice at the end of the month.
Although it is effective and even unavoidable in many cases, this system also has its shadows.
- By charging by the hour, you place too much emphasis on the time you need to complete a certain task and not on the value you add.
- Your client may question your price / hour ...
- If you charge by the hour you do not receive any award for being better and much less for being faster completing your tasks.
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Improve your productivity
Take as a reference the time you dedicate to any of your jobs: writing a post, designing a logo, editing some photos or programming a new website, for example.
Now imagine that you can complete the same tasks in less time and charge the same. Sounds good right?