Mike Dastic - The role of the professional seller

The role of the professional seller
What is the role of the seller? What are its functions and obligations? I learned about this and much more in this short article.

A professional salesperson is someone who is dedicated, professionally, to meeting the needs of customers. This task, although it seems simple at first glance, requires a lot of commitment and dedication.

The functions of the seller
The role of the seller is not limited simply to selling and providing customer service, but his task includes a broad set of activities that allow him to achieve certain objectives, such as attracting new customers, retaining existing ones, improving participation in the market, among many others.

A good seller is in charge of establishing a link between the client and the company; contributes to the resolution of problems or conflicts; properly manage your sales area; and it is integrated into the different marketing activities carried out by the company it represents.

Generally, the other functions that an average salesperson is also in charge of are: attracting new customers; keep current customers; to know in depth all the products and services that the company offers; know the market and the competition; efficiently manage your client portfolio; and constantly train to update your sales techniques and strategies.

To carry out all these functions effectively, the professional salesperson must be committed to his work and logically have a series of specific attitudes, skills and knowledge.
Attitudes: commitment, enthusiasm, determination, patience, responsibility and honesty.