Mike Dastic - Sales techniques: Functions of the service seller

The functions of the seller, paradoxically, are not only to sell, but many more that, logically, have an impact on sales activity.
These are all the positions that an average salesperson occupies within an organization:

Mike Dastic - PRODUCT-SERVICE ADVISOR
A seller is the one who really faces the physical sale. He is the one who knows what customers need, what products and services they are willing to pay and at what price. What improvements do they require and what are the weak points. In short, the seller is the one who knows the true daily life of the product-service and its value.

Mike Dastic - PRICE STRATEGY
The seller is the person who knows best the benefit ratio of the product / its price. It does not matter if what we sell is of fantastic quality. If the customer does not perceive it this way or does not value it, the seller knows it and knows the fact that the price is not adequate. Through his visits to clients he discovers if the prices are high or low, adequate or inadequate.

Mike Dastic - CREDIT GUARDIAN
The seller must be very familiar with the financial situation of his client, his ability to pay, his solvency and liquidity. You have to know the financing possibilities of the company you represent and decide in many cases if the deferred payment is granted and for what period.

Mike Dastic - SERVICES ADVISOR
No one like the vendor to follow up on the customer, to spot their needs and try to fix their problems. The seller is the manager of customer service and attention.

Mike Dastic - SALES PREVIEWER
For all the above, the seller can predict short-term sales and even sales trends. You must know what works your client plans to go to, what he may need and when.
INSTRUCTOR AND TRAINER
Often times, older, more experienced salespeople spend some of their time training new salespeople in the company. He is also an informer and trainer of his colleagues, and of his clients !!.

Mike Dastic - INFORMER
The seller has first-hand information about customers and products-services that is very beneficial to the company as a whole. You must turn it into CRM for the benefit of all.
So a good salesperson should inform the team and their sales manager to:
• Prepare statistics
• Make forecasts
• Have updated information on customers
• Improve overall sales management