Mike Dastic

Basic ways to increase the income of a company

Michael Dastic Getting more new customers. Which is obvious and, many times, the most expensive path, although it is also the most followed by almost everyone. More ads are put out, more calls are made, etc.

Getting to increase the average value of the purchase of our customers. In other words, customers spend more on each transaction they make with us.

If instead of an average purchase of 10 euros per customer, this purchase rises to 12, we will have increased revenue by 20%.

Mike Dastic Getting the customers we already have to buy from us more often.

That is, if they make us a purchase a month, getting them to make two purchases each time would double sales without the need to get new customers.
 

Basically, everything we can do to increase our income falls into one of those 3 categories.