How To Redesign A WordPress Website Without Losing SEO?
WordPress website redesign is considered one of the key aspects to get online success. Today every website running on the internet looks to compete with the leading website but due to some or other factors, they fail to do it. By redesigning a website you can create a research-based and user-centric website design that can offer your competitive edge over your competitors. But the whole WordPress website redesigning process can be successful only when you save your website from losing SEO.
Yes you read it right, businesses that are getting their website redesigned focus only on the design part but they forget that their website can come across traffic and rank drop related if the design is not optimized keeping SEO in mind. If you are planning to get your existing WordPress website redesigned by an experienced WordPress website design professionals then you have made the right decision but remember that your website does not come across rank drop or traffic drop-related issues after getting the website redesigned.
That is the reason why we have created this article to help you know how you can avoid traffic or rank drop-related issues after getting your WordPress website redesigned. Not only that but we will also highlight different reasons that cause WordPress websites to lose their rank and traffic after getting it redesigned. So make sure you stick till the end of this article to explore some of the important points.
If you’re reading this article then you might have already redesigned your existing WordPress website. But if you are still in the research process then you make sure to check our blog on:
Website Redesign Guide: How to Redesign A Website In 2021?
Ecommerce Website Redesign: 10 Tips To consider before redesigning your online store In 2021
An overview of traffic drop after the website redesign
Whether you are running a standard website or an ecommerce website, getting the website redesigned has become one of the crucial aspects to get online success. No matter how effective and attractive the WordPress website you had during the launch of your website. As time passes the design and technology you are using in your website also get outdated. In today’s competitive marketplace where websites and businesses are fighting to stay on the top, you can’t afford to offer an outdated WordPress website design to your audience.
Today every internet user scrolls different numbers of websites which means they can easily differentiate between an attractive and outdated WordPress website. That is the reason why it’s essential for every website to redesign their website at an interval of 3-4 years to stay competitive.
By redesigning your website you offer a fresh look to your audience and also rejuvenate your website appearance which encourages them to explore more about your website and stay connected.
Most of the newly started businesses opt for DIY or freelancer to get their website design but as the traffic grown businesses look to enhance the website effectiveness by getting it redesigned by experienced WordPress website design professionals. If you have not planned to redesign your website then we recommend you get it done as soon as possible. But remember to avoid the most common mistake that most businesses commit that directly impacts their website SEO after the redesigning process.
If you are reading this article then your website must have come across various SEO-related issues after the redesign.
Not only your WordPress website but there are many websites on the internet that come across these types of SEO-related issues after the redesign. It is true that every WordPress website owner feels excited after getting their WordPress website redesigned thinking that they will be able to drive more traffic and conversion on their WordPress website. Yes if the redesigning part is done in the right way then you might be able to drive more traffic and conversion on your website.
But sometimes due to small mistakes and ignorance the redesigned WordPress website fails to offer the desired results. Instead of gaining traffic, websites start losing traffic and ranking after the website redesign process. That is the reason why your goal should be to avoid changes that can break the SEO or make it difficult for search engine bots to crawl your website design more smartly. Remember if the search engine bot faces difficulties in crawling your website then they will fail to understand your website purpose that will directly impact your website SEO.
So if your redesigned WordPress website is experiencing problem-related to SEO then make sure you stick till the end of the article as we will be highlighting some of the essential points on how you can avoid traffic drop-related issues after getting your WordPress website redesigned. Before we move ahead we would like to offer a detailed idea about what causes the website to lose traffic.
What causes a website to lose traffic after a website redesign?
If you are running a fully functioning WordPress website for a long time then you must be aware of the fact that rank drop and traffic drop-related issues are something that no website wishes to come across. Sometimes this type of disease occurs due to an unoptimized website or ineffective SEO strategy. But if you are losing your traffic after getting your WordPress redesigned then that something you need to look into. Because a website plans to redesign its website with a goal to drive more traffic and conversion.
But if your WordPress website is doing totally the opposite then before identifying the solution you need to get a better understanding of why your website is facing traffic and rank drop-related issues. Most of the time websites face traffic drop-related issues because the website introduces new content and updates. If your website is facing instant traffic and rank drop then it might be because the search engine bot didn’t crawl your website. Mainly if it’s less than a week and your WordPress website is showing a 10% decline in the traffic then you don’t have to worry about the SEO-related issues in your WordPress website.
Recuse search engines crawl every website to understand its purpose. So it’s natural to expect that your website can come across these issues after the launch. But if it’s been two or more weeks and your website is failing to get ranked and drive the desired amount of traffic then we recommend you to every small aspect that can harm your WordPress website traffic.
Before we start highlighting how you can save your website from traffic drop-related issues let’s get a better understanding of what causes these types of problems. Read more on
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