Tracking workouts is a painful flow
Planning still happens on the paper
Progress is not always transparent
Tracking
Planning
Analysis
UI / UX
Affordability
Basic
Athlete
Unlimited tracking
50 New Workouts
Limited history (1 month)
Limited Group features
All from Free +
Unlimited workout creation
Unlimited history
Group workouts tracking
4.99 $ / m
Free
102K $/year
6M $/year
12M $/year
Best-Case
Scenario
Worth-Case
Scenario
Realistic
Success Scenario
12 Tournaments (700 a/t) = 42K $
20 000 Free (1000 paid) = 60 000$
20M * 20 % = 4M
5% of 4M = 200K
200K * 5$ * 12 months = 12M $
10M * 20% = 2M $
5% of 2M = 100K $
100K * 5$ * 12month= 6M $
CEO
Co-Founder
Product Manager
Software Architect
COO
Co-Founder