How to Use Chatbots for Business Lead Generation?

 

People nowadays do not want to walk to your online store right away.

 

The potential leads first research about specific brands or products before they decide upon whether to purchase the product or not.

 

These potential leads often require a lot of details before giving away their personal information.

 

The entrepreneurs change along with the ever-evolving technological advancements.

 

 

 

 

 

Generating a steady flow of leads is the most critical factor for any business, be it big or small. But getting those quality leads is a daunting task.

 

Chatbots are the latest kid in the block. Chatbots have been a great help for businesses recently.

 

Companies have experienced rapid growth in their conversion rate just by merely inserting the chatbot feature on their website.

 

 

 

 

How do Chatbots help in Lead Generation?

Chatbots are now a potent tool for lead generation. Currently, it has already replaced multiple traditional lead generation tools.

 

Here are a few benefits of a Chatbot:

• Run Continuously 24/7/365

• Answer Customer Queries

• Set Appointments

• Educate Website Visitors

• Auto Qualify Leads

• Reduce Operating Costs

How Do Small Businesses Use Chatbots to Generate Leads?

 

Artificial Intelligence such as Chatbots may seem a little tricky for small and medium businesses, but when appropriately researched, it will genuinely increase your ROI to a great extent.

 

 

How does a Chatbot help to grow your small business effectively?

 

Lead Generation Forms: Chatbots replace the old traditional methods of form filling.

 

You will be able to create more advanced form and can directly insert in your sales workflow.

 

When executed correctly, it assigns your new customers directly to your leads data.

Customer Service Assistant: In this digital century, most of the customers visit the website before purchasing the product. About 53% of customers would prefer online chat instead of calling customer support.

 

It is always suggestible to use this opportunity to interact with the customers using Chatbots.

 

Integrating a Chatbot window on your website make it easy for your customers to clear their doubts without any delay.

 

 

Replying to the user comments: Each social media follower who comments on your page posts is a potential sales opportunity.

 

However, responding to those posts manually is not a correct approach. The best way to benefit from these types of leads is to reach out to them using Chatbot.

 

It will be instant messaging the potential clients when they comment to access video, discount code, webinar reply, case study, etc.

This powerful automation tool replies in a more personalized way than ever before and helps you build the trust of commenters. It also helps you to grow your list of potential leads as users who comments on your page posts are already interested in your product in some way.

 

Booking and Scheduling Tasks: Chatbots helps you to do business in a much smarter way by allowing your potential customers to make immediate reservations by themselves.

 

This frees up your crucial time so that you can focus on other critical tasks.

For example, for a salon business, it isn't effortless for them to manage their customer bookings over the phone and social media. Chatbot helps them to automate lead generation, appointment bookings, customer service, and much more.

 

With Chatbot, you can add in your service, its price, and other details that a customer may request.

 

Promoting Lead Magnets: Chatbots are used to send promotional and educational messages to your leads.

You can inform your leads about your upcoming webinars, or send eBooks to educate more on a topic relevant to your business. 

 

If you are using chatbots to promote your webinar and increase customer engagement, you will have to set up different message flows:

 

1.    Registration Message.

2.    Reminder Message.

3.    Follow-up Message.

Apart from this, you can send the attendees a message to ask if they want to be a part of any of the free mini-courses where you can provide more valuable content to further engage with them with your business.

 

Getting an online business is getting more and more challenging day by day. A lead generation chatbot can help you through this and be the ideal tool for automation of the lead generation process.

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