Types of Music Videos
Music Videos can be characterised by three broad typologies
PERFORMANCE
NARRATIVE
CONCEPTUAL
PERFORMANCE VIDEOS
A music video that may feature a live performance or footage from a live performance. Performance videos shows the artist, band or a group performance.
Link:http://www.dailymotion.com/video/xgoau2_jared-leto-30-seconds-to-mars-closer-to-the-edge-2010_music
EXAMPLE OF PERFORMANCE VIDEOS:
30 SECONDS TO MARS
CLOSER TO THE EDGE
NARRATIVE VIDEOS
Sometimes there is an extended version of the music video in order to help develop characters or the plot. It tells a story throughout the video.
Example: Katy Perry - Part of Me
link: http://www.dailymotion.com/video/xplrtl_katy-perry-part-of-me-official-video-hd-720p_music
KATY PERRY - PART OF ME
This is a narrative music video as it shows the story of a relationship between a man and a women. The video contains the intro of a women seeing the picture of her and her boyfriend and then the camera shifts to her boyfriend betraying her as he is flirting with another girl. After that the video revolves around the girl showing her reaction to the truth she has witnessed.
CONCEPTUAL VIDEOS
Conceptual videos are unusual, based on one idea that may be an abstract and mostly adhere to the narrative.
This style is usually used in most of the genres combined with performance in order to create a full video.
Example: Oren Lavie - Her Morning Elegance
link: http://www.dailymotion.com/video/xovxz6_her-morning-elegance-oren-lavie_creation
Artistic Videos
Artistic videos contains a perceptible visual narrative and may and may not contain lip synchronized singing.
Example:
Cut Copy Lights & Music (Video Art Version)
Link: http://playit.pk/watch?v=a5-SmngOoaQ
This is purely an artistic video as the girl's face is covered by paint and through out the music video the audience is entertained by the movement of paint on the girl's face, till the girl is finally revealed.
Other Prominent Styles
ANIMATIONS - videos containing 2D & 3D animations and effects. Also the use of drawings to illustrate meaning.
INTERPRETIVE - something that looks like something else, but has a different meaning. Interpretive music videos normally want the audience to make their own interpretation of what
they think the music video is about.
Example: Rihanna - Russian Roulette - this video is a prime example as the video doesn't give a clear meaning and it is open to audience interpretation. The video is about a woman who appears to of been placed inside a special Russian prison, where the guards don’t seem to be too nice to her. This means that the audience has to interpret their own meaning on the video as it isn’t made clear where she is or why she is there.
Example:
1. Proyecto Eskhata - La Era Metálica - this is an animated music video as the singer is animated in a cartoon and so is the other characters.
2."Brightest Star" - Fastwalkers. Directed by Ercan Alister Kosar. This is a 3D animated music video.
IMPRESSIONIST
Making a fantasy, taking the audience away from reality
Example:
Avril Lavigne - Official 'Alice (Underground)'
SURREALIST
something that the audience would fine hard to believe is happening in the real world. Effects can be added to create a ‘dream like’ meaning
link: http://playit.pk/watch?v=vyDRbx8nWFg
Text
SYMBOLIC
Videos that comprise of symbols one can relate to such as Katy Perry’s ‘Dark Horse'
Illuminati Symbol
INTERTEXTUALITY
Refers to the way in which one media text is referenced in another
Pastiche
consists of a series of songs and other musical elements and pieces from many sources
Example: Lady Gaga ‘Applause’ / ‘G.U.Y Artpop'
Parody
a creative way of making a humorous song by ‘making fun’ of the product. This can be used with an original piece of work an artist or atopic.
Example: Marron 5 ‘Animals’ Parody - Incompatible
ALLUISON ( MUSIC VIDEO STYLE)
When the audience is under allusion that something will happen but the story changes at the end so its not as it first seemed.
Example: OK Go ‘The Writing on the Wall'
